For example, the ability to tell a blind or visually impaired user that the person in a photo on their News Feed is their high school friend, or former colleague, is a valuable feature that makes our platforms more accessible. While we will continue working on use cases like these, we will ensure people have transparency and control over whether they are automatically recognized.īut like most challenges involving complex social issues, we know the approach we’ve chosen involves some difficult tradeoffs. These are places where facial recognition is both broadly valuable to people and socially acceptable, when deployed with care. This includes services that help people gain access to a locked account, verify their identity in financial products or unlock a personal device.
Amid this ongoing uncertainty, we believe that limiting the use of facial recognition to a narrow set of use cases is appropriate. There are many concerns about the place of facial recognition technology in society, and regulators are still in the process of providing a clear set of rules governing its use. We will continue working on these technologies and engaging outside experts.īut the many specific instances where facial recognition can be helpful need to be weighed against growing concerns about the use of this technology as a whole. We believe facial recognition can help for products like these with privacy, transparency and control in place, so you decide if and how your face is used. Looking ahead, we still see facial recognition technology as a powerful tool, for example, for people needing to verify their identity, or to prevent fraud and impersonation. These features are also powered by the Face Recognition system which we are shutting down. For example, our award-winning automatic alt text system, that uses advanced AI to generate descriptions of images for people who are blind and visually impaired, uses the Face Recognition system to tell them when they or one of their friends is in an image.įor many years, Facebook has also given people the option to be automatically notified when they appear in photos or videos posted by others, and provided recommendations for who to tag in photos. Making this change required careful consideration, because we have seen a number of places where face recognition can be highly valued by people using platforms. More than a third of Facebook’s daily active users have opted in to our Face Recognition setting and are able to be recognized, and its removal will result in the deletion of more than a billion people’s individual facial recognition templates. This change will represent one of the largest shifts in facial recognition usage in the technology’s history. As part of this change, people who have opted in to our Face Recognition setting will no longer be automatically recognized in photos and videos, and we will delete the facial recognition template used to identify them. In the coming weeks, Meta will shut down the Face Recognition system on Facebook as part of a company-wide move to limit the use of facial recognition in our products.
We need to weigh the positive use cases for facial recognition against growing societal concerns, especially as regulators have yet to provide clear rules.
After this change, AAT descriptions will no longer include the names of people recognized in photos but will function normally otherwise.
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